Sunday, 8 January 2012

Visually Amazing... A picture paints a thousand words



When I see this book I picture a perfect living room, modern contemporary with a glass coffee table placed in the middle of the room and this book as the centre piece. It’s even described as the coffee table book! Louis Vuitton: Art, Fashion and Architecture was published back in 2009, and for the first time in the luxury brands history offers a critical selection of the creative journeys and exchanges forged between Louis Vuitton and a growing number of designers from the worlds of art, architecture, design, photography and importantly fashion. Managed under the influence of Marc Jacobs this elaborately illustrated anthology is an extra element of critical essays, influences and collaborations through history which showcase the spotlight on Louis Vuitton’s commitment during one of the “most fertile periods of contemporary creation”.

Louis Vuitton is a powerful and leading entity in the world of fashion; Louis Vuitton’s reach over the years has performed with a greatly lengthened stride much beyond its humble beginning as a luxury luggage brand. The unparalleled reach Louis Vuitton has over many facets of society and design are defined by the book itself from its title – Louis Vuitton: Art, Fashion and Architecture. Below is a synopsis of this mind blowing anthology. 



Book Description

“Luxury and art have never been more closely linked than they are in these early years of the twenty-first century. Virtually all the world’s major luxury houses have associated themselves with contemporary art through sponsorships, commissions, or foundations, and these points of exchange nourish the increasingly symbiotic relationship between fashion, art, and other design disciplines. Of all modern luxury brands, Louis Vuitton can claim to maintain the richest and most varied associations with the world of art. Included in this volume are Louis Vuitton’s important collaborations with an elite group of artists, architects, designers, and photographers, such as Jun Aoki, Shigeru Ban, Vanessa Beecroft, Olafur Eliasson, Zaha Hadid, David LaChapelle, Jean Larivière, Annie Leibovitz, Takashi Murakami, Richard Prince, Stephen Sprouse, James Turrell, Inez Van Lamsweerde, and Vinoodh Matadin. The book is structured as a seductive anthology of the house’s most visible collaborations. Critical essays examine and position Louis Vuitton’s patronage—under the guidance of Artistic Director Marc Jacobs



Louis Vuitton - The Preface

'A symbol of elegance and the French art de vivre, Louis Vuitton has cultivated a close relationship with the world of art since its founding in 1854. Inventing the art of travel, Louis Vuitton and his successors kept pace with a rapidly changing age, and worked with the most accomplished engineers, decorators, painters, photographers and designers of the day. This fascination with ever-new forms of expression grew through the subsequent decades and continues today under the guidance of its artistic director, Marc Jacobs; shoes, watches, jewelry and ready-to-wear collections have joined alongside the malletier’s distinctive bags and travel accessories.'

'Louis Vuitton’s interest in the arts began in the 1980s when it started working with painters like César, Sol LeWitt and Olivier Debré. Demonstrating the influence of art on artisanship, these richly textured collaborations became a tradition and reached a new level when Marc Jacobs joined the House in 1997. Passionate about contemporary art, Jacobs invited some of the world’s most renowned artists to join forces with Louis Vuitton, increasing the points of exchange between art and fashion to an unprecedented degree. Among these renowned partnerships, the late Stephen Sprouse, Takashi Murakami and Richard Prince even intervened directly with the House’s Monogram, freely appropriating its forms and visual identity. '

'Collaborations between Louis Vuitton and other artists have taken a variety of forms: shop window designs, site-specific art installations for stores, exhibitions at the Espace Louis Vuitton on the top floor of the Champs-Elysées Maison, and the acquisitions of new works for the House’s own collection. In the same spirit, Louis Vuitton has called upon an international pantheon of architects to design its stores, including Jun Aoki, Kumiko Inui and Peter Marino. Advertising campaigns have also created opportunities to work with talented photographers as Jean Larivière, Annie Leibovitz, Inez Van Lamsweerde and Vinoodh Matadin.'



Interview of Yves Carcelle, Chairman and CEO of Louis Vuitton (Questions related to book)

Why publish today a retrospective book on the major collaborations of Louis Vuitton?

At Louis Vuitton, the influence of art has been an obvious inspiration for new products, store architecture, artistic collaborations, and for the Maison’s advertising campaigns. Our will to build and grow our relationship with the contemporary art world has led us to work with numerous artists of our times such as photographers, architects and fashion designers. It was essential for Louis Vuitton to trace, through an enthralling anthology, its most significant artistic collaborations. In this book, the focus remains on artists that have impacted the history of Louis Vuitton.

What is Louis Vuitton’s role in the world of the contemporary creation? 

Of all modern luxury brands, Louis Vuitton can claim to maintain the richest and most varied associations with the world of art – indeed, it is a tradition that dates back almost to the origins of the House. This desire to continuously create and reinvent, whilst maintaining and transmitting the history and identity of the brand, has been transformed into multiples collaborations, most of time quite unexpected. Constantly renewed under the influence of Marc Jacobs, Louis Vuitton’s commitment to the arts has recently been underscored by the establishment of the Louis Vuitton Foundation for Creation, announced in October 2006 by Bernard Arnault, Chairman & CEO of LVMH/Moët Hennessy.Louis Vuitton. The future Fondation will be an exciting new space and concept intended to stimulate dialogue with a wide audience and offer artists and intellectuals a platform for discussion, inspiration and reflection. If the brand inspires artists, designers and architects, they, in return, inspire Louis Vuitton. This mutual inspiration is very challenging and productive, not only for the luxury world, but also for the contemporary art world.

How do you explain the success of Louis Vuitton’s collaborations?

Fashion, luxury, art and architecture unite to propose a new vision of the world and take us away from the ordinary. Contemporary art gives us an alternative point of view. Modern architecture, inseparable from the luxury world, plays a key role in setting Louis Vuitton’s name in present time. The fashion industry and its designers give a fresh energy and a unique creativity to the House’s ready-to-wear collections. A contemporary artist, whether he is an architect, a photographer or a fashion designer, often produces unexpected creations. It is a bold challenge for Louis Vuitton and I believe that only a handful of brands have been able to surpass the boundaries to this point between luxury and contemporary creation. 




For me, when I laid eyes on this book I was drawn immediately to the art works and world wide architecture designs and photos involving the Art, Fashion and Architecture behind the Louis Vuitton brand, how they relate to the overall image and designs of the company’s products. The numerous quality and high definition photography of the great past and current Louis Vuitton advertisements and marketing as well as display window pictures and interior design of their stores were another attraction that drew me towards this book. When I think of the birth of Modern Luxury written in a book I want to picture a Library, which is archival and historical, this type of book gives me the Art, Fashion and Architectural as the actual modern, fashionable and diverse offering relating to couture fashion, design, craftsmanship and its gallery of thought. For a brand I follow I want to know the story behind it, its birth place, its journeys and its encounters. I got just that in true and natural form.

For those who appreciate couture fashion and enjoy art, this anthology is a must have, an interesting read with breath taking visuals, I describe it from being best embodied in a art handbag to a valuable read, couture collectors like myself who have followed limited edition designs from Stephen Sprouse, Richard Prince and Takashi Murakami can look no further, cherish this artistic book and let the images whisper a thousand words, in itself it’s the art of a Master Craftsman. 






(Image Source: My own photography from book)


Be Amazing... Always.

Dyno x

2 comments:

  1. Thanks for the love! I can not stop reading your blog and how come I didn't know about this LV book!? Simply amazing!

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  2. @adthenshesmiled

    Hey Thanks for the love too! I will be posting daily about all sorts of things, let me know if there's anything you would like me to talk about!

    you must check out this book its so cool! I think in the US it can be purchased from one of Louis Vuitton Stores, Barnes and Noble or Amazon.

    speak soon xxxxx

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