When I see this book I picture a perfect living room, modern contemporary with a glass coffee table placed in the middle of the room and this book as the centre piece. It’s even described as the coffee table book! Louis Vuitton: Art, Fashion and Architecture was published back in 2009, and for the first time in the luxury brands history offers a critical selection of the creative journeys and exchanges forged between Louis Vuitton and a growing number of designers from the worlds of art, architecture, design, photography and importantly fashion. Managed under the influence of Marc Jacobs this elaborately illustrated anthology is an extra element of critical essays, influences and collaborations through history which showcase the spotlight on Louis Vuitton’s commitment during one of the “most fertile periods of contemporary creation”.
Louis Vuitton is a powerful and leading entity in the world of fashion; Louis Vuitton’s reach over the years has performed with a greatly lengthened stride much beyond its humble beginning as a luxury luggage brand. The unparalleled reach Louis Vuitton has over many facets of society and design are defined by the book itself from its title – Louis Vuitton: Art, Fashion and Architecture. Below is a synopsis of this mind blowing anthology.
“Luxury and art have never been more closely linked than they are in these early years of the twenty-first century. Virtually all the world’s major luxury houses have associated themselves with contemporary art through sponsorships, commissions, or foundations, and these points of exchange nourish the increasingly symbiotic relationship between fashion, art, and other design disciplines. Of all modern luxury brands, Louis Vuitton can claim to maintain the richest and most varied associations with the world of art. Included in this volume are Louis Vuitton’s important collaborations with an elite group of artists, architects, designers, and photographers, such as Jun Aoki, Shigeru Ban, Vanessa Beecroft, Olafur Eliasson, Zaha Hadid, David LaChapelle, Jean Larivière, Annie Leibovitz, Takashi Murakami, Richard Prince, Stephen Sprouse, James Turrell, Inez Van Lamsweerde, and Vinoodh Matadin. The book is structured as a seductive anthology of the house’s most visible collaborations. Critical essays examine and position Louis Vuitton’s patronage—under the guidance of Artistic Director Marc Jacobs”
'A symbol of elegance and the French art de vivre, Louis Vuitton has cultivated a close relationship with the world of art since its founding in 1854. Inventing the art of travel, Louis Vuitton and his successors kept pace with a rapidly changing age, and worked with the most accomplished engineers, decorators, painters, photographers and designers of the day. This fascination with ever-new forms of expression grew through the subsequent decades and continues today under the guidance of its artistic director, Marc Jacobs; shoes, watches, jewelry and ready-to-wear collections have joined alongside the malletier’s distinctive bags and travel accessories.'
'Collaborations between Louis Vuitton and other artists have taken a variety of forms: shop window designs, site-specific art installations for stores, exhibitions at the Espace Louis Vuitton on the top floor of the Champs-Elysées Maison, and the acquisitions of new works for the House’s own collection. In the same spirit, Louis Vuitton has called upon an international pantheon of architects to design its stores, including Jun Aoki, Kumiko Inui and Peter Marino. Advertising campaigns have also created opportunities to work with talented photographers as Jean Larivière, Annie Leibovitz, Inez Van Lamsweerde and Vinoodh Matadin.'
At Louis Vuitton, the influence of art has been an obvious inspiration for new products, store architecture, artistic collaborations, and for the Maison’s advertising campaigns. Our will to build and grow our relationship with the contemporary art world has led us to work with numerous artists of our times such as photographers, architects and fashion designers. It was essential for Louis Vuitton to trace, through an enthralling anthology, its most significant artistic collaborations. In this book, the focus remains on artists that have impacted the history of Louis Vuitton.
Fashion, luxury, art and architecture unite to propose a new vision of the world and take us away from the ordinary. Contemporary art gives us an alternative point of view. Modern architecture, inseparable from the luxury world, plays a key role in setting Louis Vuitton’s name in present time. The fashion industry and its designers give a fresh energy and a unique creativity to the House’s ready-to-wear collections. A contemporary artist, whether he is an architect, a photographer or a fashion designer, often produces unexpected creations. It is a bold challenge for Louis Vuitton and I believe that only a handful of brands have been able to surpass the boundaries to this point between luxury and contemporary creation.
For me, when I laid eyes on this book I was drawn immediately to the art works and world wide architecture designs and photos involving the Art, Fashion and Architecture behind the Louis Vuitton brand, how they relate to the overall image and designs of the company’s products. The numerous quality and high definition photography of the great past and current Louis Vuitton advertisements and marketing as well as display window pictures and interior design of their stores were another attraction that drew me towards this book. When I think of the birth of Modern Luxury written in a book I want to picture a Library, which is archival and historical, this type of book gives me the Art, Fashion and Architectural as the actual modern, fashionable and diverse offering relating to couture fashion, design, craftsmanship and its gallery of thought. For a brand I follow I want to know the story behind it, its birth place, its journeys and its encounters. I got just that in true and natural form.
For those who appreciate couture fashion and enjoy art, this anthology is a must have, an interesting read with breath taking visuals, I describe it from being best embodied in a art handbag to a valuable read, couture collectors like myself who have followed limited edition designs from Stephen Sprouse, Richard Prince and Takashi Murakami can look no further, cherish this artistic book and let the images whisper a thousand words, in itself it’s the art of a Master Craftsman.
(Image Source: My own photography from book)
(Yves Carcelle Interview Source: http://www.articledashboard.com/Article/Louis-Vuittion-New-Book-Louis-Vuitton-Art-Fashion-and-Architecture/1126055)
Be Amazing... Always.